Bulldog Announces Launch of ConsumerCleanse

10/15/09

Bulldog Marketing Technologies (BMT) has announced the launch of their patent pending, vehicle ownership & data purification service called ConsumerCleanse. The service will research a dealership’s database in its entirety, analyzing each vehicle record throughout the database and verifying if the customer still owns the vehicle. Through proprietary processes, BMT has built an additional logic process to either disconnect or reconnect with those customers that no longer own a vehicle in the database.

According to Bulldog, around 40% of the customer database no longer owns the vehicle the dealership's data shows. The firm has pledged to finance the cost of the data processing and allow the dealer to pay for it over 12 months, thus allowing the dealership to immediately achieve the marketing savings without a significant one-time investment. This patented technology, which began deployment in January, is projected to become the Industry standard in 2010. “All good marketing begins with accurate data. ConsumerCleanse Certified data is accuracy on a level not seen before”, says Curtis DeGroote, Director of Marketing for Bulldog.

BMT adds Industry Expert Wayne Theel as Manager of Operations, Automotive Division

3/3/09

Bulldog Marketing Technologies recently announced the addition of industry expert, Wayne Theel, as Manager of Operations, Automotive Division. Theel was previously with DME/Full Circle Solutions where he was Project Coordinator and Business Development Manager for the Mopar division. He has over 11 years of Automotive Marketing & Program experience.

BMT promotes Sharon Hanson to Manager of Operations, Restaurant Division

3/3/09

Bulldog Marketing Technologies, of Cedar Falls, IA recently announced the promotion of Sharon Hansen to Manager of Operations, Restaurant Division. Hansen has been with Bulldog since 2001.

BMT Announces Tax Assistance Integration

3/3/09

Bulldog Marketing Technologies announced the integration of the Automotive Tax Assistance Deduction, part of the Federal Stimulus Package, into their NewVehicleConnect quotes each month.

Each customer will be shown the specific amount of interest deductible from their taxes, on the vehicle they are being proposed. Since the propositions are model-specific and include structured details, the interest amount is calculated and shown on the communication to enhance the new vehicle offer with an additional incentive to buy now. more...

Dan Deery Dodge preowned marketing test tops 150 units

2/11/09

Coming out of a five-month test pilot, Dan Deery Dodge has averaged more than 30 repeat purchases of preowned units from the same pool of 4,013 contacts each month. All total, Deery retailed 154 units during the test pilot, and preowned inventory manager Terry Shane remarks to all the dealers that call him about his success… “Guys, this thing really works!” more...

BMT Opens Great Lakes Regional Office & Adds Industry Expert Dave Gulvas

2/8/09

BMT recently announced the opening of their Great Lakes (Hammond, IN) regional office. BMT also announced the addition of industry expert, Dave Gulvas, as Regional Sales Manager. Gulvas brings 29 years of automotive experience.