Bulldog Announces Launch of ConsumerCleanse
10/15/09
Bulldog Marketing Technologies (BMT) has announced the launch of their patent pending, vehicle
ownership & data purification service called ConsumerCleanse.
The service will research a dealership’s database in its entirety, analyzing
each vehicle record throughout the database and verifying if
the customer still owns the vehicle. Through proprietary processes,
BMT has built an additional logic process to either disconnect or
reconnect with those customers that no longer own a vehicle in the
database.
According to Bulldog, around 40% of the customer database no longer owns the
vehicle the dealership's data shows. The firm has pledged to finance the cost of the data processing
and allow the dealer to pay for it over 12 months, thus
allowing the dealership to immediately achieve the marketing
savings without a significant one-time investment. This patented
technology, which began deployment in January, is projected to
become the Industry standard in 2010. “All good marketing begins
with accurate data. ConsumerCleanse Certified data is accuracy
on a level not seen before”, says Curtis DeGroote, Director of
Marketing for Bulldog.
BMT adds Industry Expert Wayne Theel as Manager of Operations, Automotive Division
3/3/09
Bulldog Marketing Technologies recently announced the addition of industry expert, Wayne Theel, as Manager of Operations, Automotive Division. Theel was previously with DME/Full Circle Solutions where he was Project Coordinator and Business Development Manager for the Mopar division. He has over 11 years of Automotive Marketing & Program experience.
BMT promotes Sharon Hanson to Manager of Operations, Restaurant Division
3/3/09
Bulldog Marketing Technologies, of Cedar Falls, IA recently announced the promotion of Sharon Hansen to Manager of Operations, Restaurant Division. Hansen has been with Bulldog since 2001.
BMT Announces Tax Assistance Integration
3/3/09
Bulldog Marketing Technologies announced the integration of the Automotive Tax Assistance Deduction, part of the Federal Stimulus Package, into their NewVehicleConnect quotes each month.
Each customer will be shown the specific amount of interest deductible from their taxes, on the vehicle they are being proposed. Since the propositions are model-specific and include structured details, the interest amount is calculated and shown on the communication to enhance the new vehicle offer with an additional incentive to buy now. more...
2/11/09
Coming out of a five-month test pilot, Dan Deery Dodge has averaged more than 30 repeat purchases of preowned units from the same pool of 4,013 contacts each month. All total, Deery retailed 154 units during the test pilot, and preowned inventory manager Terry Shane remarks to all the dealers that call him about his success… “Guys, this thing really works!” more...
BMT Opens Great Lakes Regional Office & Adds Industry Expert Dave Gulvas
2/8/09
BMT recently announced the opening of their Great Lakes (Hammond, IN) regional office. BMT also announced the addition of industry expert, Dave Gulvas, as Regional Sales Manager. Gulvas brings 29 years of automotive experience.
Curtis DeGroote, Director of Sales & Marketing discusses BMT's new "intelligent" automated marketing system using email and direct mail in new and pre-owned sales as well as fixed operations. Click here to download the entire interview.