ConsumerCleanse

Save Marketing Dollars by Verifying vehicle ownership

ConsumerCleanse offers an unprecedented level of accuracy for your current data. We use patent-pending processing to weed out your incorrect data, by identifying which of your current customers no longer own the vehicle they purchased from your dealership.

The cleansing of your data ensures that you are sending out relevant information to each customer in your DMS, and gives you the opportunity to reconnect with an accurate, relevant message.

ConsumerCleanse processing will allow you to send the ReConnect letter to these lost customers. Sending a service offer to this group will allow you to regain knowledge of their current vehicle. This interaction will allow you to gather current, unknown vehicle data, thus allowing for a smarter, more personalized future communication.

ConsumerCleanse will determine if the customer:

• Still Owns the Vehicle - customer still owns the vehicle on record
• No Longer Owns (N.L.O.) Active - customer no longer owns the vehicle on record, but remains a sales or service customer at your dealership
• No Longer Owns Inactive - customer no longer owns the vehicle on record, and has not done any business with your dealership since switching vehicles
• No Match - no match was found for this customer

ReConnect

Send a sales or service offer to your Inactive Customers

The ReConnect series is designed to connect with your N.L.O. Inactive customers. After these records have gone through the ConsumerCleanse process, we are able to identify the date they switched vehicles. This means you can send a service offer to customers who have purchased a different vehicle recently (within the last 24 months), and send a sales offer to customers who are coming into a trade cycle (25 - 60+ months).

Both versions of the ReConnect letter are intended to gather unknown vehicle information, so the customer can eventually be rolled back into the NewVehicleConnect or PreOwnedConnect program.