Bulldog Marketing Technologies
- Ph: 319.553.1111
- Toll Free: 877.553.1112
- Fax: 319.553.1113
- 315 Clay Street
- Cedar Falls, IA 50613
PreOwnedConnect
The PreOwnedConnect program reaches out to your pre-owned sales and service customers with a monthly letter presenting 12 vehicle offers for their specific vehicle type. Each month, you’ll choose 12 vehicles off your lot - 3 cars, 3 trucks, 3 vans, & 3 SUV’s to offer each segment. The letters will present 4 quotes for each vehicle:
- Monthly payment with 0 down
- Monthly payment with 10% down
- Monthly payment with 20% down
- Cash difference
Each quote factors in their current vehicle’s trade in value, with Black Book logic working behind the scenes to ensure an accurate value for their current vehicle. The addition of loyalty discounts and Service Integration will provide an extra incentive to act soon. Every letter is personalized to the customer and is presented as a friendly message sent directly from their salesperson.
Features
- 12 Vehicle offers per customer targeted by customer’s current vehicle type (car, truck, van, SUV)
- Targeted by past buying habits, vehicle type and finance attributes
- Near live auction value of trade incorporated
- Shows original MSRP of proposed vehicles
- Areas for Event/Coop Imagery
- Includes factory incentives, sales tax, title, license, registration & dealer fees
- Monthly updated quotes
- Call to action to update their vehicle information online, which will verify & correct your current data, improving your future communications
Customers who have purchased a pre-owned vehicle from your dealership will receive this communication, which acts as a customer retention program, allowing you to keep in close contact with your loyal customers.
